In the conclusion of the 10-part series on Detrimental Connotations in New Product Development - Collaboration, opportunities for collaboration are explored. Opportunities for collaboration include the following interactions:
- Between individual contributors
- Across functional groups
- Agents (something that acts within the system) whose contributions focus on different portions of the development effort
- Individuals and information
This post address improving NPD environments and especially those embracing Web 2.0, social computing, NPD 2.0, co-development, open innovation, or geographically dispersed (virtual) teams concepts. It explores the concepts of neural networks and complex adaptive systems in NPD environments.
It concludes with "When your connotation of collaboration enables you to create an NPD culture that facilitates synergistic interactions among individuals and across functional groups as well enabling better insights from information throughout development, your potential for innovation will improve."